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Post-secondary education that puts it all together

Tech is at the heart of everything that happens and employers need people who understand how to harness technology to meet the changing needs of this fast-paced world to enhance productivity and competitiveness.

This is what the Business Technology Management (BTM) program is all about. It’s not just business. It’s not just technology.

It’s a Business + Technology + Management program.

Today, business and technology go hand in hand. For example, you might want to start your own apps company, help an established retailer bring mobile tech to its customers or introduce cloud computing to Canada’s health system.

In every case, it’s not enough to understand the technologies involved. You also need to learn:

  • A real understanding of organizations and the world of business
  • The techniques – like business design and project management – to make change happen
  • Excellent interpersonal, communications and leadership skills
  • A keen understanding of how best to use technology to improve all the above
  • Practical skills to put it all together to lead projects

 

Why consider a BTM program?

Employers want to hire graduates who are as confident with their business skills, such as communications, collaboration and leadership, as they are with their technical knowledge. When graduates are proficient in both these areas, their skills stand out with potential employers.

BTM graduates find jobs in areas like business analysis, project management, sales, consulting, customer and supplier management, and marketing support. Students graduate with a wide range of skills, including the ability to:

  • Analyse business needs, design the best tech-based solutions and communicate these effectively
  • Lead teams, organize projects and change the way organizations do their jobs
  • Participate in a multidiscipline project that tackles a real challenge faced by a real organization

 

What qualifications are needed to study BTM?

BTM entry requirements vary among the universities across Canada offering the program.

All BTM degrees follow the same core framework, but course content will vary according to university teaching specialities and optional modules. To find out more information about BTM program details and entry requirements visit the BTM school’s website.

The BTM is not a cookie-cutter degree. Universities that offer the BTM degree teach to a core set of “learning outcomes” (in other words, what you end up learning). But beyond that, each adds its own flavours to the program. One school, for example, might offer a minor in tech entrepreneurship, another in supply chain management, while a third teaches super-deep tech skills.

 

Career Examples

     Business Technology Operations

  • Tech entrepreneur
  • Business analyst
  • Project manager
  • Enterprise architect
  • Change management

     Sales and Marketing

  • Technology sales
  • Product manager
  • Social media marketing
  • Customer relationship management
  • Market analyst

     Advisory Services

  • Business-technology strategist
  • Tech consultant
  • Outsourcing liaison

 

What elements are covered by most BTM programs?

     Business

  • Marketing
  • Finance
  • Operations management
  • HR management

     Technology

  • Information technology
  • Systems architecture
  • Network design and management

     Technology in Business

  • Business change management
  • Business process analysis
  • Managing the IT and business interface

     Project Skills

  • Risk management
  • Project management
  • Quality assurance

     Personal and Interpersonal Skills

  • Presentation skills
  • Communication skills
  • Leadership
  • Negotiation